Privacy policy

Last updated: July 11, 2026

This Privacy Policy explains how VAY LTD, trading as SCULVA (“SCULVA,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information when you visit or make a purchase through:

https://m4bnqk-ye.myshopify.com/

1. INFORMATION WE COLLECT

Depending on how you use our website, we may collect:

  • Your name.

  • Email address.

  • Telephone number.

  • Billing and shipping address.

  • Order and purchase information.

  • Payment status and limited payment details.

  • Customer-support communications.

  • IP address.

  • Device and browser information.

  • Website activity, such as pages viewed, products viewed, and interactions with advertisements.

  • Cookie and tracking identifiers.

  • Information needed to prevent fraud and protect transactions.

Complete payment-card details are normally processed by our payment providers and are not stored directly by SCULVA.

2. HOW WE COLLECT INFORMATION

We collect information:

  • Directly from you when you place an order, contact us, or subscribe to marketing.

  • Automatically through cookies and similar technologies.

  • From Shopify, payment providers, fraud-prevention services, fulfillment partners, shipping providers, advertising platforms, and other service providers used to operate our business.

3. HOW WE USE INFORMATION

We use personal information to:

  • Process and fulfill orders.

  • Process payments.

  • Deliver products.

  • Provide tracking and order updates.

  • Respond to questions, cancellations, claims, and refund requests.

  • Verify customer and transaction information.

  • Detect and prevent fraud, chargeback abuse, and unauthorized payments.

  • Operate and improve our website.

  • Measure website and advertising performance.

  • Personalize content and advertisements.

  • Send marketing communications where permitted.

  • Maintain financial, tax, legal, and business records.

  • Enforce our Terms of Service and other policies.

  • Comply with legal obligations and lawful requests.

4. LEGAL BASES

Where UK data-protection law applies, we process personal information based on:

  • Contract: to process, fulfill, and deliver your order.

  • Legal obligation: to comply with tax, accounting, consumer-protection, and other legal requirements.

  • Legitimate interests: to operate our business, provide customer support, improve our services, prevent fraud, and protect legal rights.

  • Consent: where required for marketing communications, advertising cookies, or similar technologies.

You may withdraw consent at any time where processing is based on consent.

5. HOW WE SHARE INFORMATION

We may share personal information with service providers necessary to operate our store, including:

  • Shopify.

  • Payment processors.

  • Fraud-prevention providers.

  • Suppliers and fulfillment partners.

  • Warehouses.

  • Shipping carriers and tracking providers.

  • Customer-support providers.

  • Website, hosting, and technical providers.

  • Analytics and advertising providers.

  • Accountants, legal advisers, insurers, and other professional advisers.

  • Government authorities or law-enforcement agencies where legally required.

Suppliers, fulfillment partners, and shipping providers may receive your name, contact details, shipping address, and order information so they can prepare and deliver your order.

We may also disclose information in connection with a business sale, merger, restructuring, or transfer of assets.

6. SALE, SHARING, AND TARGETED ADVERTISING

SCULVA does not sell personal information in exchange for money.

However, where advertising, analytics, or social-media technologies are used, certain information may be shared with advertising or analytics providers, including:

  • Device and cookie identifiers.

  • IP address.

  • Website activity.

  • Products viewed.

  • Advertising interactions.

  • Purchase or conversion information.

Under certain United States privacy laws, this activity may be considered “selling,” “sharing,” or targeted advertising.

Where required, you may opt out through the cookie or privacy settings available on our website or by contacting:

sculvawear@gmail.com

7. COOKIES

We use essential cookies required for functions such as:

  • Shopping-cart operation.

  • Checkout.

  • Security.

  • Fraud prevention.

  • Remembering customer choices.

We may also use analytics and advertising cookies to understand website activity and measure or personalize advertising.

Where required by applicable law, non-essential cookies will only be used after consent.

You can manage cookies through your browser or through the cookie settings displayed on our website. Disabling certain cookies may prevent parts of the website from operating correctly.

8. MARKETING

Where permitted, we may use your email address or other contact information to send promotional communications.

You can unsubscribe from marketing emails by using the unsubscribe link included in the email or by contacting us.

You may still receive non-promotional communications concerning:

  • Your order.

  • Payment.

  • Delivery.

  • Security.

  • Customer support.

  • Claims or refunds.

9. DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

  • Complete and document transactions.

  • Provide customer support.

  • Meet tax, accounting, and legal obligations.

  • Prevent fraud and chargeback abuse.

  • Resolve disputes.

  • Enforce agreements.

  • Establish or defend legal claims.

When information is no longer required, it may be deleted, anonymized, or securely disposed of.

10. INTERNATIONAL DATA TRANSFERS

SCULVA is based in the United Kingdom, but some service providers, suppliers, fulfillment partners, or technology providers may process personal information in other countries, including the United States.

Where required by law, we use appropriate contractual or legal safeguards for international transfers.

11. DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no internet transmission or storage system can be guaranteed to be completely secure.

Customers are responsible for keeping account passwords and login information confidential.

12. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information.

  • Request correction of inaccurate information.

  • Request deletion of certain information.

  • Restrict or object to certain processing.

  • Withdraw consent.

  • Receive certain information in a portable format.

  • Opt out of certain targeted advertising, sale, or sharing.

  • Appeal a rejected privacy request where applicable.

  • Lodge a complaint with a data-protection authority.

These rights may be subject to legal exceptions. For example, we may retain information needed to complete transactions, comply with law, prevent fraud, or defend legal claims.

To submit a request, contact:

sculvawear@gmail.com

We may request information needed to verify your identity before completing a request.

13. CALIFORNIA AND OTHER UNITED STATES PRIVACY RIGHTS

Where an applicable United States state privacy law applies to SCULVA, eligible residents may have rights to:

  • Know what categories of personal information are collected.

  • Access their personal information.

  • Correct inaccurate information.

  • Request deletion.

  • Obtain a portable copy.

  • Opt out of sale, sharing, or targeted advertising.

  • Receive equal service when exercising privacy rights.

SCULVA does not knowingly discriminate against customers for exercising valid privacy rights.

14. CHILDREN

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided information to us, contact us so we can investigate and delete the information where required.

15. THIRD-PARTY SERVICES

Our website may contain links to third-party websites or services.

We are not responsible for the privacy or security practices of independent third parties. Their own privacy policies apply when you use their services.

16. CHANGES TO THIS POLICY

We may update this Privacy Policy when our services, technology, or legal obligations change.

The updated version will be published on this page with a revised “Last updated” date.

17. CONTACT AND COMPANY INFORMATION

VAY LTD, trading as SCULVA
Company number: 17209962
Registered office: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Registered in: England and Wales
Email: sculvawear@gmail.com
Website: https://m4bnqk-ye.myshopify.com/

Customers may also have the right to complain to the United Kingdom Information Commissioner’s Office or another competent data-protection authority.